Games-maker EA apologised recently after a tweet promoting the new Battlefield 1 shooter was criticised for making light of the First World War.
One tweet contained a gif of a man being burned alive with a flamethrower. The caption read: “When you’re too hot for the club.”
The campaign also included the hashtag #justWWIthings. It didn’t take long for twitter to explode.
We gathered 5 of the best tweets reacting to EA’s controversial meme:
1. Glorifying killing for memes probably isn’t a great idea..
2. Worst hashtag of the year award..
3. We are not amused..
4. Not everyone was outraged..
5. It’s only a meme, right?
After the outcry from concerned Twitter users, the Battlefield team eventually tweeted out an apology, saying: “It was not at all our intent to show any lack of respect to the WW1 era”.
What do you think? Was the Twitter outcry an over-reaction? Comment below and tweet us at @FromMarsOnline using the hashtag #FromMarsGaming.